LG Electronics | SAFE Offline Business Dashboard
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업데이트: 2026-07-14
Data as of 2026.07.09 | Source: 全渠道现场支援Team
35
超体目标
21
已进驻
14
待进驻
27,382
25年合计 (KRMB)
41,700
26年目标 (KRMB)
28.2%
2Q达成率
门店进驻现状(35家目标)
已进驻 21家 / 待进驻 14家
35 目标总数
21 已进驻
14 待进驻
60.0% 进驻达成率
序号省份城市门店名称状态
北部 (10家: 已进驻8, 待进驻2)
1北京北京京东MALL(北京双井店)
2北京北京京东MALL(北京南三环)
3山西太原京东MALL(太原长风街店)
4辽宁沈阳京东MALL(沈阳大东龙之梦店)
5大连大连京东MALL(大连天津街店)
6天津天津京东MALL(天津南开店)
7天津天津京东MALL(天津滨海店)
8辽宁沈阳京东MALL沈阳浑南店
9河北石家庄京东MALL(石家庄新华店)
10山东青岛京东MALL(青岛市北店)
中部 (14家: 已进驻8, 待进驻6)
11湖南长沙京东MALL(长沙洋湖店)
12江苏南京南京京东超体大明路店
13安徽合肥合肥京东超体蜀山店
14江苏苏州苏州京东超体相城店
15湖北武汉京东MALL(武汉徐家棚店)
16湖北武汉京东Mall武汉王家湾店
17浙江宁波京东MALL宁波鄞州店
18上海上海京东MALL上海七宝店
19江苏苏州京东MALL(苏州二超)
20江苏无锡京东MALL(无锡一超)
21安徽合肥京东MALL(合肥二超)
22江西南昌京东MALL(南昌一超)
23浙江宁波京东MALL(宁波天一店)
24湖北武汉京东MALL(武汉光谷超店)
西部 (6家: 已进驻5, 待进驻1)
25陕西西安京东MALL(西安曲江店)
26陕西西安京东MALL(西安未央店)
27四川成都京东MALL(成都新南中心店)
28重庆重庆京东MALL(重庆两江店)
29重庆重庆京东MALL(重庆杨家坪店)
30云南昆明京东MALL(昆明海乐城店)
南部 (5家: 已进驻0, 待进驻5)
31福建福州京东MALL(福建一超)
32福建厦门京东MALL(厦门湖里超)
33广东东莞京东MALL(东莞大道店)
34广东深圳京东MALL(深圳南山店)
35广东广州京东MALL(广州海珠店)
LG进驻超体门店月别销售表现
单位: KRMB (千元)
▲ 风险诊断
超体 2Q 达成率 28.2%,需重点追踪低达成门店。
■ 关键差距
2Q缺口 11,634 KRMB,3Q计划目标 16,204 KRMB。
● 进驻状态
已进驻 21 / 目标 35,进驻率 60.0%
25年合计
27,382
KRMB
26年目标
41,700
KRMB
2Q实绩
4,570
达成率 28.2%
3Q计划目标
16,204
7-9月目标
样机数
486
同比提升
-53.1%
累计实绩 vs PY
2Q目标达成28.2%
实绩 4,570目标 16,204
3Q计划目标16,204
7-9月目标待实际更新
26年目标进度32.9%
累计实绩 13,710年目标 41,700
序号 门店名称 大区 负责人 样机数 25年合计
(KRMB)
26年目标
(KRMB)
4月5月6月7月8月9月10月11月12月2Q合计3Q合计4Q合计
PY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GR
1南京京东超体大明路店
南京张连浩214,3414,5006276608112.3%-87.1%67492655960.3%-17.1%4686800.0%-100.0%6276608112.3%-87.1%67492655960.3%-17.1%4686800.0%-100.0%6276608112.3%-87.1%67492655960.3%-17.1%4686800.0%-100.0%1,7682,26664028.2%-63.8%1,7682,26664028.2%-63.8%1,7682,26664028.2%-63.8%
2京东MALL(成都新南中心店)
成都霍政293,7214,50050929016958.3%-66.8%31635031389.3%-1.2%4075000.0%-100.0%50929016958.3%-66.8%31635031389.3%-1.2%4075000.0%-100.0%50929016958.3%-66.8%31635031389.3%-1.2%4075000.0%-100.0%1,2321,14048242.2%-60.9%1,2321,14048242.2%-60.9%1,2321,14048242.2%-60.9%
3苏州京东超体相城店
南京张连浩223,1773,5002773106420.6%-76.9%42242321149.9%-50.0%4715300.0%-100.0%2773106420.6%-76.9%42242321149.9%-50.0%4715300.0%-100.0%2773106420.6%-76.9%42242321149.9%-50.0%4715300.0%-100.0%1,1701,26327521.8%-76.5%1,1701,26327521.8%-76.5%1,1701,26327521.8%-76.5%
4合肥京东超体蜀山店
合肥张连浩262,6362,90019626013250.7%-32.6%34034133698.6%-1.0%3553600.0%-100.0%19626013250.7%-32.6%34034133698.6%-1.0%3553600.0%-100.0%19626013250.7%-32.6%34034133698.6%-1.0%3553600.0%-100.0%89196146848.7%-47.4%89196146848.7%-47.4%89196146848.7%-47.4%
5京东MALL(天津南开店)
天津刘洋312,5023,00022913032.6%-98.5%2702719434.8%-65.1%5636200.0%-100.0%22913032.6%-98.5%2702719434.8%-65.1%5636200.0%-100.0%22913032.6%-98.5%2702719434.8%-65.1%5636200.0%-100.0%1,0631,021989.6%-90.8%1,0631,021989.6%-90.8%1,0631,021989.6%-90.8%
6京东MALL(沈阳大东龙之梦店)
沈阳刘洋302,4273,00020490910.0%-95.6%22923212352.8%-46.5%3905100.0%-100.0%20490910.0%-95.6%22923212352.8%-46.5%3905100.0%-100.0%20490910.0%-95.6%22923212352.8%-46.5%3905100.0%-100.0%82383213215.8%-84.0%82383213215.8%-84.0%82383213215.8%-84.0%
7京东MALL(重庆杨家坪店)
重庆霍政301,3391,900711507248.0%1.3%12413512491.9%-0.1%801300.0%-100.0%711507248.0%1.3%12413512491.9%-0.1%801300.0%-100.0%711507248.0%1.3%12413512491.9%-0.1%801300.0%-100.0%27641519647.2%-28.8%27641519647.2%-28.8%27641519647.2%-28.8%
8京东MALL(重庆两江店)
重庆霍政301,0691,50088150173115.3%96.4%7813511685.9%48.5%421900.0%-100.0%88150173115.3%96.4%7813511685.9%48.5%421900.0%-100.0%88150173115.3%96.4%7813511685.9%48.5%421900.0%-100.0%20847528960.8%39.0%20847528960.8%39.0%20847528960.8%39.0%
9京东MALL(长沙洋湖店)
湖南霍政299161,500691100.0%-100.0%15716012175.4%-23.3%1161500.0%-100.0%691100.0%-100.0%15716012175.4%-23.3%1161500.0%-100.0%691100.0%-100.0%15716012175.4%-23.3%1161500.0%-100.0%34242012128.7%-64.7%34242012128.7%-64.7%34242012128.7%-64.7%
10京东MALL(大连天津街店)
沈阳刘洋308871,20043700.0%-100.0%10510854.5%-95.3%471150.0%-100.0%43700.0%-100.0%10510854.5%-95.3%471150.0%-100.0%43700.0%-100.0%10510854.5%-95.3%471150.0%-100.0%19529351.7%-97.5%19529351.7%-97.5%19529351.7%-97.5%
11京东MALL宁波鄞州店
浙江张连浩238231,90031210188.5%-43.1%2132153315.5%-84.4%1702300.0%-100.0%31210188.5%-43.1%2132153315.5%-84.4%1702300.0%-100.0%31210188.5%-43.1%2132153315.5%-84.4%1702300.0%-100.0%414655517.8%-87.7%414655517.8%-87.7%414655517.8%-87.7%
12京东MALL(太原长风街店)
太原王金刚267201,50001306751.5%0.0%0604167.8%0.0%2843700.0%-100.0%01306751.5%0.0%0604167.8%0.0%2843700.0%-100.0%01306751.5%0.0%0604167.8%0.0%2843700.0%-100.0%28456010819.2%-62.1%28456010819.2%-62.1%28456010819.2%-62.1%
13京东MALL(北京双井店)
北京王金刚297152,600019013772.1%0.0%0220371168.6%0.0%3456000.0%-100.0%019013772.1%0.0%0220371168.6%0.0%3456000.0%-100.0%019013772.1%0.0%0220371168.6%0.0%3456000.0%-100.0%3451,01050850.3%47.3%3451,01050850.3%47.3%3451,01050850.3%47.3%
14京东MALL(西安未央店)
西安王金刚277081,300701303930.0%-44.1%8990116128.5%29.7%1522250.0%-100.0%701303930.0%-44.1%8990116128.5%29.7%1522250.0%-100.0%701303930.0%-44.1%8990116128.5%29.7%1522250.0%-100.0%31144515534.8%-50.3%31144515534.8%-50.3%31144515534.8%-50.3%
15京东MALL(天津滨海店)
天津刘洋305341,20001504228.0%0.0%0120125104.4%0.0%131300.0%-100.0%01504228.0%0.0%0120125104.4%0.0%131300.0%-100.0%01504228.0%0.0%0120125104.4%0.0%131300.0%-100.0%1340016741.8%1186.4%1340016741.8%1186.4%1340016741.8%1186.4%
16京东MALL(西安曲江店)
西安王金刚6433900831105045.5%-39.6%75786380.5%-16.6%-362000.0%-100.0%831105045.5%-39.6%75786380.5%-16.6%-362000.0%-100.0%831105045.5%-39.6%75786380.5%-16.6%-362000.0%-100.0%12238811329.1%-7.6%12238811329.1%-7.6%12238811329.1%-7.6%
17京东MALL(北京南三环)
北京王金刚213451,2000503978.0%0.0%20941229972.6%43.4%804000.0%-100.0%0503978.0%0.0%20941229972.6%43.4%804000.0%-100.0%0503978.0%0.0%20941229972.6%43.4%804000.0%-100.0%28986233839.2%17.2%28986233839.2%17.2%28986233839.2%17.2%
18京东MALL(武汉徐家棚店)
武汉霍政20891,30001501812.0%0.0%0502448.5%0.0%01300.0%0.0%01501812.0%0.0%0502448.5%0.0%01300.0%0.0%01501812.0%0.0%0502448.5%0.0%01300.0%0.0%03304212.8%0.0%03304212.8%0.0%03304212.8%0.0%
19京东Mall武汉王家湾店
武汉霍政2602,30003104715.1%0.0%08033.3%0.0%01500.0%0.0%03104715.1%0.0%08033.3%0.0%01500.0%0.0%03104715.1%0.0%08033.3%0.0%01500.0%0.0%0540509.2%0.0%0540509.2%0.0%0540509.2%0.0%
20京东MALL上海七宝店
上海张连浩000000%0.0%045032672.4%0.0%01,0000.0%0.0%000%0.0%045032672.4%0.0%01,0000.0%0.0%000%0.0%045032672.4%0.0%01,0000.0%0.0%01,45032622.5%0.0%01,45032622.5%0.0%01,45032622.5%0.0%
21京东MALL沈阳浑南店
沈阳刘洋000000%0.0%022893.7%0.0%02500.0%0.0%000%0.0%022893.7%0.0%02500.0%0.0%000%0.0%022893.7%0.0%02500.0%0.0%047891.8%0.0%047891.8%0.0%047891.8%0.0%
合计 (21家)48627,38241,7002,4973,6501,16031.8%-53.5%3,3025,0843,41067.1%3.3%3,9467,47000.0%-100.0%2,4973,6501,16031.8%-53.5%3,3025,0843,41067.1%3.3%3,9467,47000.0%-100.0%2,4973,6501,16031.8%-53.5%3,3025,0843,41067.1%3.3%3,9467,47000.0%-100.0%9,74516,2044,57028.2%-53.1%9,74516,2044,57028.2%-53.1%9,74516,2044,57028.2%-53.1%
☞ [超体] 销售诊断 — 哪些门店需要优先改善
  1. 1. 京东MALL(大连天津街店)

    达成率偏低:2Q达成率 1.7%,实绩 5 / 目标 293,同比 -97.5%。建议:对比去年同期活动资源,补充引流物料与主推型号,恢复老客/会员触达。

  2. 2. 京东MALL宁波鄞州店

    达成率偏低:2Q达成率 7.8%,实绩 51 / 目标 655,同比 -87.7%。建议:对比去年同期活动资源,补充引流物料与主推型号,恢复老客/会员触达。

  3. 3. 京东MALL(天津南开店)

    达成率偏低:2Q达成率 9.6%,实绩 98 / 目标 1,021,同比 -90.8%。建议:对比去年同期活动资源,补充引流物料与主推型号,恢复老客/会员触达。

  4. 4. 京东MALL(沈阳大东龙之梦店)

    达成率偏低:2Q达成率 15.8%,实绩 132 / 目标 832,同比 -84.0%。建议:对比去年同期活动资源,补充引流物料与主推型号,恢复老客/会员触达。

📋 Review

超体 2Q整体达成率 28.2%,同比 -53.1%。当前优先关注 京东MALL(大连天津街店)、京东MALL宁波鄞州店、京东MALL(天津南开店) 等低达成门店。改善方向建议按「数据核实 → 客流恢复 → 转化提升 → 周度追踪」推进:先确认实绩/库存/样机状态,再通过周末活动、导购培训、重点SKU演示和区域经理巡店拉动销售。后续每周复盘达成率低于70%的门店,必要时单店制定补差计划。

16
城旗目标
15
已进驻
22
待进驻
11,437
25年合计 (KRMB)
14,680
26年目标 (KRMB)
10.1%
2Q达成率
城旗门店进驻现状
已进驻 15家 / 待进驻 22家
16 目标总数
15 已进驻
22 待进驻
93.8% 进驻达成率
序号省份城市门店名称状态
北部 (4家: 已进驻0, 待进驻4)
1河北石家庄京东电器城市旗舰店石家庄建华店
2辽宁鞍山京东电器鞍山站前店
3辽宁沈阳京东电器沈阳铁西万达店
4山东烟台京东电器烟台店
中部 (23家: 已进驻11, 待进驻12)
5江苏苏州京东电器城市旗舰店苏州广济南路店
6江苏马鞍山京东电器城市旗舰店马鞍山店
7江苏南通京东电器城市旗舰店南通南大街店
8江苏溧阳京东五星电器溧阳店
9江苏溧阳京东五星电器溧阳平陵路店
10江苏金坛京东五星电器金坛店
11江苏常州京东五星电器常州北大街店
12江苏常州京东五星电器常州关河路店
13江苏苏州京东电器城市旗舰店苏州园区店
14江苏南京京东五星电器南京新街口店
15江苏淮南京东电器城市旗舰店淮南店
16江苏蚌埠京东电器城市旗舰店蚌埠南翔店
17江苏常州京东电器城市旗舰店新北店
18江苏常州京东五星电器常州宝龙店
19江苏常州京东五星电器常州薛家店
20安徽合肥京东电器城市旗舰店合肥宿州路店
21河南郑州京东五星电器郑州橄榄城卖场
22江苏南京京东五星电器南京山西路店
23江苏南通京东五星电器南通店
24上海上海京东电器城市旗舰店上海川沙店
25上海上海京东电器城市旗舰店上海南汇店
26江苏南通京东电器城市旗舰店南充店
27江苏镇江京东五星电器镇江卖场
西部 (8家: 已进驻3, 待进驻5)
28陕西西安京东电器城市旗舰店电视塔店(西安)
29四川成都京东电器城市旗舰店万年场店(成都)
30四川成都京东电器城市旗舰店四川德阳店
31陕西咸阳京东电器城市旗舰店咸阳店
32四川成都京东电器江阴虹桥南路店
33四川成都京东电器万州城市旗舰店
34四川成都京东电器城市旗舰店自贡店
35四川成都京东五星电器江阴店
南部 (2家: 已进驻1, 待进驻1)
36广东广州京东电器城市旗舰店佛山店
37广东深圳京东电器城市旗舰店深圳华强北店
LG进驻城旗门店月别销售表现
单位: KRMB (千元)
▲ 风险诊断
城旗 2Q 达成率 10.1%,需重点追踪低达成门店。
■ 关键差距
2Q缺口 4,009 KRMB,3Q计划目标 4,461 KRMB。
● 进驻状态
已进驻 15 / 目标 16,进驻率 93.8%
25年合计
11,437
KRMB
26年目标
14,680
KRMB
2Q实绩
452
达成率 10.1%
3Q计划目标
4,461
7-9月目标
样机数
265
同比提升
-88.7%
累计实绩 vs PY
2Q目标达成10.1%
实绩 452目标 4,461
3Q计划目标4,461
7-9月目标待实际更新
26年目标进度9.2%
累计实绩 1,357年目标 14,680
序号 门店名称 大区 负责人 样机数 25年合计
(KRMB)
26年目标
(KRMB)
4月5月6月7月8月9月10月11月12月2Q合计3Q合计4Q合计
PY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GRPY目标实绩达成率GR
1京东五星电器溧阳平陵路店
南京张连浩191,5791,7001171301511.5%-87.2%1531552516.1%-83.7%941100.0%-100.0%1171301511.5%-87.2%1531552516.1%-83.7%941100.0%-100.0%1171301511.5%-87.2%1531552516.1%-83.7%941100.0%-100.0%3643954010.1%-89.0%3643954010.1%-89.0%3643954010.1%-89.0%
2京东五星电器溧阳店
南京张连浩181,4561,700841100.0%-100.0%65660.0%-100.0%4354500.0%-100.0%841100.0%-100.0%65660.0%-100.0%4354500.0%-100.0%841100.0%-100.0%65660.0%-100.0%4354500.0%-100.0%58462600.0%-100.0%58462600.0%-100.0%58462600.0%-100.0%
3京东五星电器南京新街口店
南京张连浩181,3842,0001111204940.8%-55.7%751353223.8%-57.3%3153200.0%-100.0%1111204940.8%-55.7%751353223.8%-57.3%3153200.0%-100.0%1111204940.8%-55.7%751353223.8%-57.3%3153200.0%-100.0%5005758114.1%-83.8%5005758114.1%-83.8%5005758114.1%-83.8%
4京东电器城市旗舰店南通南大街店
南京张连浩129711,20048700.0%-100.0%19619842.1%-97.8%851000.0%-100.0%48700.0%-100.0%19619842.1%-97.8%851000.0%-100.0%48700.0%-100.0%19619842.1%-97.8%851000.0%-100.0%32936841.2%-98.7%32936841.2%-98.7%32936841.2%-98.7%
5京东五星电器常州北大街店
南京张连浩189361,12058800.0%-100.0%1271282519.3%-80.6%1781800.0%-100.0%58800.0%-100.0%1271282519.3%-80.6%1781800.0%-100.0%58800.0%-100.0%1271282519.3%-80.6%1781800.0%-100.0%364388256.4%-93.2%364388256.4%-93.2%364388256.4%-93.2%
6京东电器城市旗舰店苏州广济南路店
南京张连浩179121,100551105751.8%3.6%18722762.7%-96.7%1731800.0%-100.0%551105751.8%3.6%18722762.7%-96.7%1731800.0%-100.0%551105751.8%3.6%18722762.7%-96.7%1731800.0%-100.0%4155176312.2%-84.8%4155176312.2%-84.8%4155176312.2%-84.8%
7京东电器城市旗舰店电视塔店(西安)
西安王金刚286361,150681307860.0%14.6%64754459.3%-31.0%1031200.0%-100.0%681307860.0%14.6%64754459.3%-31.0%1031200.0%-100.0%681307860.0%14.6%64754459.3%-31.0%1031200.0%-100.0%23532512237.7%-47.9%23532512237.7%-47.9%23532512237.7%-47.9%
8京东电器城市旗舰店万年场店(成都)
成都霍政256301,00034452862.9%-17.6%66782734.5%-59.0%471000.0%-100.0%34452862.9%-17.6%66782734.5%-59.0%471000.0%-100.0%34452862.9%-17.6%66782734.5%-59.0%471000.0%-100.0%1472235524.8%-62.5%1472235524.8%-62.5%1472235524.8%-62.5%
9京东五星电器金坛店
南京张连浩11529700751100.0%-100.0%515259.7%-90.0%41800.0%-100.0%751100.0%-100.0%515259.7%-90.0%41800.0%-100.0%751100.0%-100.0%515259.7%-90.0%41800.0%-100.0%16724252.1%-97.0%16724252.1%-97.0%16724252.1%-97.0%
10京东五星电器常州关河路店
南京张连浩185006101061200.0%-100.0%64641828.4%-71.4%36500.0%-100.0%1061200.0%-100.0%64641828.4%-71.4%36500.0%-100.0%1061200.0%-100.0%64641828.4%-71.4%36500.0%-100.0%206234187.8%-91.2%206234187.8%-91.2%206234187.8%-91.2%
11京东电器城市旗舰店马鞍山店
南京张连浩194746001880-10.0%-143.8%243738.0%-87.7%41600.0%-100.0%1880-10.0%-143.8%243738.0%-87.7%41600.0%-100.0%1880-10.0%-143.8%243738.0%-87.7%41600.0%-100.0%84177-5-2.8%-106.0%84177-5-2.8%-106.0%84177-5-2.8%-106.0%
12京东电器城市旗舰店苏州园区店
南京张连浩1943060074700.0%-100.0%30310.0%-100.0%36800.0%-100.0%74700.0%-100.0%30310.0%-100.0%36800.0%-100.0%74700.0%-100.0%30310.0%-100.0%36800.0%-100.0%13918100.0%-100.0%13918100.0%-100.0%13918100.0%-100.0%
13京东电器城市旗舰店淮南店
南京张连浩183356005600%-100.0%230230%0.2%7400%-100.0%5600%-100.0%230230%0.2%7400%-100.0%5600%-100.0%230230%0.2%7400%-100.0%1530230%-84.8%1530230%-84.8%1530230%-84.8%
14京东电器城市旗舰店四川德阳店
成都霍政253316006602033.3%241.9%63700.0%-100.0%28800.0%-100.0%6602033.3%241.9%63700.0%-100.0%28800.0%-100.0%6602033.3%241.9%63700.0%-100.0%28800.0%-100.0%96210209.5%-79.3%96210209.5%-79.3%96210209.5%-79.3%
15京东电器城市旗舰店南京太阳城店019201300%-100.0%000%0.0%2100%-100.0%1300%-100.0%000%0.0%2100%-100.0%1300%-100.0%000%0.0%2100%-100.0%35000%-100.0%35000%-100.0%35000%-100.0%
16京东电器城市旗舰店乐山店05901500%-100.0%000%0.0%000%0.0%1500%-100.0%000%0.0%000%0.0%1500%-100.0%000%0.0%000%0.0%15000%-100.0%15000%-100.0%15000%-100.0%
17京东五星电器成都温江新光天地店0550000%0.0%000%0.0%1100%-100.0%000%0.0%000%0.0%1100%-100.0%000%0.0%000%0.0%1100%-100.0%11000%-100.0%11000%-100.0%11000%-100.0%
18京东电器城市旗舰店南充店
0250000%0.0%000%0.0%000%0.0%000%0.0%000%0.0%000%0.0%000%0.0%000%0.0%000%0.0%0000%0.0%0000%0.0%0000%0.0%
19京东MALL(东莞大道店)深圳张连浩000000%0.0%000%0.0%7400%-100.0%000%0.0%000%0.0%7400%-100.0%000%0.0%000%0.0%7400%-100.0%74000%-100.0%74000%-100.0%74000%-100.0%
20京东电器城市旗舰店佛山店
广州张连浩000000%0.0%000%0.0%7400%-100.0%000%0.0%000%0.0%7400%-100.0%000%0.0%000%0.0%7400%-100.0%74000%-100.0%74000%-100.0%74000%-100.0%
21京东电器城市旗舰店蚌埠南翔店
000000%0.0%000%0.0%000%0.0%000%0.0%000%0.0%000%0.0%000%0.0%000%0.0%000%0.0%0000%0.0%0000%0.0%0000%0.0%
合计 (21家)26511,43714,6809391,23523919.4%-74.5%1,1871,31621316.2%-82.1%1,8671,91000.0%-100.0%9391,23523919.4%-74.5%1,1871,31621316.2%-82.1%1,8671,91000.0%-100.0%9391,23523919.4%-74.5%1,1871,31621316.2%-82.1%1,8671,91000.0%-100.0%3,9934,46145210.1%-88.7%3,9934,46145210.1%-88.7%3,9934,46145210.1%-88.7%
☞ [城旗] 销售诊断 — 哪些门店需要优先改善
  1. 1. 京东电器城市旗舰店马鞍山店

    达成率偏低:2Q达成率 -2.8%,实绩 -5 / 目标 177,同比 -106.0%。建议:对比去年同期活动资源,补充引流物料与主推型号,恢复老客/会员触达。

  2. 2. 京东五星电器溧阳店

    达成率偏低:2Q达成率 0.0%,实绩 0 / 目标 626,同比 -100.0%。建议:核实是否未开卖或数据未回传;如已开卖,需当天补录实绩并排查门店陈列/人员覆盖。

  3. 3. 京东电器城市旗舰店苏州园区店

    达成率偏低:2Q达成率 0.0%,实绩 0 / 目标 181,同比 -100.0%。建议:核实是否未开卖或数据未回传;如已开卖,需当天补录实绩并排查门店陈列/人员覆盖。

  4. 4. 京东电器城市旗舰店南通南大街店

    达成率偏低:2Q达成率 1.2%,实绩 4 / 目标 368,同比 -98.7%。建议:对比去年同期活动资源,补充引流物料与主推型号,恢复老客/会员触达。

📋 Review

城旗 2Q整体达成率 9.6%,同比 -88.2%。当前优先关注 京东电器城市旗舰店马鞍山店、京东五星电器溧阳店、京东电器城市旗舰店苏州园区店 等低达成门店。改善方向建议按「数据核实 → 客流恢复 → 转化提升 → 周度追踪」推进:先确认实绩/库存/样机状态,再通过周末活动、导购培训、重点SKU演示和区域经理巡店拉动销售。后续每周复盘达成率低于70%的门店,必要时单店制定补差计划。

38,819
25年累计 (KRMB)
56,380
26年目标 (KRMB)
20,665
2Q目标 (KRMB)
12,051
2Q实绩 (KRMB)
58.3%
2Q达成率
2Q (4-6月)
目标20,665 KRMB
实绩12,051 KRMB
达成率58.3%
3Q (7-9月)
目标15,260 KRMB
实绩279 KRMB
达成率1.8%
4Q (10-12月)
目标23,539 KRMB
实绩0 KRMB
达成率0.0%
26年累计
目标56,380 KRMB
实绩12,330 KRMB
达成率21.9%
品目别月度目标及实绩
单位: KRMB (千元) / 仅保留汇总区块
地区产品样机数PR数负责人25年合计
实绩
26年
目标
4月5月6月7月8月9月10月11月12月2Q合计3Q合计4Q合计
PY目标实绩ARGRPY目标实绩ARGRPY目标实绩ARGRPY目标实绩ARGRPY目标实绩ARGRPY目标实绩ARGRPY目标实绩ARGRPY目标实绩ARGRPY目标实绩ARGRPY目标实绩ARGRPY目标实绩ARGRPY目标实绩ARGR
整体TTLREF2688,67513,1807131,34046935.0%-34.3%1,0321,07877371.7%-25.1%1,0921,7001,24072.9%13.5%4891,074666.1%-86.5%6341,2500.0%-100.0%7611,6500.0%-100.0%8651,4500.0%-100.0%9121,5000.0%-100.0%4001,5000.0%-100.0%2,8375,5802,48244.5%-12.5%1,8843,974661.7%-96.5%2,1774,4500.0%-100.0%
WM70330,14443,2002,7234,5451,19426.3%-56.2%3,4578,1002,41729.8%-30.1%4,5726,3003,34553.1%-26.8%9103,6402135.9%-76.6%1,4344,2000.0%-100.0%2,4345,6000.0%-100.0%3,7505,8000.0%-100.0%3,0815,3000.0%-100.0%1,2615,2000.0%-100.0%10,75319,8857,77439.1%-27.7%4,77813,4402131.6%-95.5%8,09216,3000.0%-100.0%
TV13李占坤0009,6005,87161.2%0.0%011,5225,15944.8%0.0%06,0008,012133.5%0.0%04,2370.0%0.0%03,7340.0%0.0%06,7740.0%0.0%06,0800.0%0.0%08,3100.0%0.0%07,6440.0%0.0%029,10019,04265.4%0.0%014,7450.0%0.0%022,0340.0%0.0%
DEH30001801910.6%0.0%04407617.3%0.0%03004013.3%0.0%01360.0%0.0%06000.0%0.0%06000.0%0.0%01200.0%0.0%01200.0%0.0%01200.0%0.0%092013514.7%0.0%01,3360.0%0.0%03600.0%0.0%
TTL9873838,81956,3803,43615,6657,55248.2%119.8%4,48921,1408,42539.9%87.7%5,66514,30012,63788.4%123.1%1,3999,0872793.1%-80.1%2,0689,7840.0%-100.0%3,19514,6240.0%-100.0%4,61513,4500.0%-100.0%3,99315,2300.0%-100.0%1,66114,4640.0%-100.0%13,59055,48529,43353.0%116.6%6,66233,4952790.8%-95.8%10,26943,1440.0%-100.0%
京东系门店贩卖REF2688,67513,1807131,34046935.0%-34.3%1,0321,20063052.5%-38.9%1,0921,2001,240103.3%13.5%489824668.0%-86.5%6349000.0%-100.0%7611,2000.0%-100.0%8651,2000.0%-100.0%9121,2000.0%-100.0%4001,2000.0%-100.0%2,8374,1802,33956.0%-17.6%1,8842,924662.3%-96.5%2,1773,6000.0%-100.0%
WM70330,14443,2002,7233,54593126.3%-65.8%3,4573,7002,23560.4%-35.4%4,5725,3003,70069.8%-19.1%9102,04021310.4%-76.6%1,4342,9000.0%-100.0%2,4343,8000.0%-100.0%3,7504,5000.0%-100.0%3,0814,1000.0%-100.0%1,2614,0000.0%-100.0%10,75313,4856,86550.9%-36.2%4,7788,7402132.4%-95.5%8,09212,6000.0%-100.0%
TV1300000.0%0.0%0221,2275578.4%0.0%01,0001,620162.0%0.0%01,1960.0%0.0%01,2000.0%0.0%01,2000.0%0.0%01,9110.0%0.0%02,6840.0%0.0%02,7440.0%0.0%03,0002,84794.9%0.0%03,5960.0%0.0%07,3390.0%0.0%
DEH300000.0%0.0%000.0%0.0%000.0%0.0%000.0%0.0%000.0%0.0%000.0%0.0%000.0%0.0%000.0%0.0%000.0%0.0%000.0%0.0%000.0%0.0%000.0%0.0%
TTL9873838,81956,3803,4364,8851,39928.6%-59.3%4,4894,9224,09283.1%-8.8%5,6657,5006,56087.5%15.8%1,3994,0602796.9%-80.1%2,0685,0000.0%-100.0%3,1956,2000.0%-100.0%4,6157,6110.0%-100.0%3,9937,9840.0%-100.0%1,6617,9440.0%-100.0%13,59020,66512,05158.3%-11.3%6,66215,2602791.8%-95.8%10,26923,5390.0%-100.0%
非五星系销售REF00000.0%0.0%090014315.9%0.0%05000.0%0.0%02500.0%0.0%03500.0%0.0%04500.0%0.0%02500.0%0.0%03000.0%0.0%03000.0%0.0%01,40014310.2%0.0%01,0500.0%0.0%08500.0%0.0%
WM0001,00026326.3%0.0%04,4001824.1%0.0%01,00046446.4%0.0%01,6000.0%0.0%01,3000.0%0.0%01,8000.0%0.0%01,3000.0%0.0%01,2000.0%0.0%01,2000.0%0.0%06,40090914.2%0.0%04,7000.0%0.0%03,7000.0%0.0%
TV0009,6005,87161.2%0.0%011,5003,93234.2%0.0%05,0006,392127.8%0.0%03,0410.0%0.0%02,5340.0%0.0%05,5740.0%0.0%04,1690.0%0.0%05,6260.0%0.0%04,9000.0%0.0%026,10016,19562.0%0.0%011,1490.0%0.0%014,6950.0%0.0%
DEH0001801910.6%0.0%04407617.3%0.0%03004013.3%0.0%01360.0%0.0%06000.0%0.0%06000.0%0.0%01200.0%0.0%01200.0%0.0%01200.0%0.0%092013514.7%0.0%01,3360.0%0.0%03600.0%0.0%
TTL00010,7806,15357.1%0.0%017,2404,33325.1%0.0%06,8006,896101.4%0.0%05,0270.0%0.0%04,7840.0%0.0%08,4240.0%0.0%05,8390.0%0.0%07,2460.0%0.0%06,5200.0%0.0%034,82017,38249.9%0.0%018,2350.0%0.0%019,6050.0%0.0%
京东专卖店进驻目标
V11门店总数 250家 / 3Q计划开拓 116家
250
V11门店总数
116
3Q开拓计划 (家)
37
7月开拓
41
8月开拓
38
9月开拓
3Q分销目标
7月219 台
8月320 台
9月364 台
3Q合计 903 台
区域分布及3Q计划
区域V11数7月开拓8月开拓9月开拓3Q开拓7月目标8月目标9月目标3Q目标
西南929912305472112238
华南7600000000
华东351314123975110102287
东北31913931549698248
华北1665516364252130
合计250374138116219320364903
新开/改造门店推进计划
7-10月 新进入/重装/改造项目
19
新开/改造项目
305
总费用 (万元)
5,340
年贩卖目标 (万元)
新开/改造门店明细
计划月份门店名称类型费用(万元)年贩卖目标(万元)
7月长春京东城市旗舰店新进入20310
7月京东五星南京新街口城市旗舰店重装20310
7月京东MALL(广州珠海店)原三星冰洗展台部分改造10360
7月京东MALL(厦门湖里店)原三星冰洗展台部分改造10360
7月京东MALL(深圳南山店)原三星冰洗展台部分改造15360
7月京东MALL(昆明店)新进入25310
7月京东Mall(南三环店),TV进入原三星彩电展台部分改造15240
7月京东Mall(双井店),TV进入原三星彩电展台部分改造15240
7月京东Mall(东莞店),TV进入原三星彩电展台部分改造10240
8月京东Mall(苏州高新店)新进入20350
8月京东MALL(贵阳店)新进入20350
8月京东电器城市旗舰店长宁路店TV进入原三星彩电展台部分改造10240
8月京东电器城市旗舰店浦建路店TV进入原三星彩电展台部分改造10240
8月武汉MALL(武汉徐家棚店)TV进入原三星彩电展台部分改造5180
9月哈尔滨京东城市旗舰店新进入20210
10月京东Mall(无锡店)新进入20260
10月京东Mall(合肥二超)新进入20260
10月京东MALL(长沙店)重装20260
10月京东Mall(济南店)新进入20260
合计 (19个项目)3055,340